Senior Digital Marketing Specialist

Organisation description

Founded in 1964, VETUS sets the global standard in the design and manufacturing of complete onboard boat systems—including engines, generators, bow thrusters and control panels—for recreational and small commercial vessels. VETUS prides itself on innovation and engineers the majority of its 4,000+ product lineup in-house. The company’s commitment to quality, reliability, and delivering a superior customer experience has earned the trust of boaters, yacht builders, and marine training establishments all over the world.

VETUS has its headquarters in the Netherlands, with subsidiaries in 17 other countries and an unparalleled worldwide distribution and service network.

Senior Digital Marketing Specialist

Position Summary:

This position will be responsible for supporting the VETUS marketing department’s digital growth strategies by improving the online user experience & product content, by analysing & optimizing online conversions, and by creating emails, automations & maintaining email schedules. You will also be responsible for managing several new websites concurrently. This role is both strategic and executional. Important requirement is the ability to speak fluently Dutch and English.

Job Functions:

• Design, update & optimize web pages, forms, and content across multiple languages
• Build, manage, and report digital PPC/SEM ad campaigns
• Manage Email campaign and automation production from start to finish, including
  • Designing new and populating existing email templates
  • Creating & managing automation workflows
  • Updating content/images
  • Uploading lists & testing
  • Creating landing pages
  • Tracking and reporting
  • Ensure consistency, accuracy, and brand standards of all emails and landing pages
• Utilize analytics and reporting tools to measure web performance, success of campaigns, report data to the Marketing Director
• Work closely with the Marketing team to ensure all campaigns (offline, online, and email) are fully optimized to maximize effectiveness online

Job Requirements:

• Native Dutch and English speaker
• Strong collaboration, influencing, guiding and time management skills
• Ability to manage multiple website projects concurrently
• Have a thorough understanding of Customer Journey and User Experience
• Advanced level in WordPress and Magento 2
• Extensive Google Analytics experience required
• Experience working with a major email marketing and/or automation program
• Proficient knowledge in HTML coding
• Experience with Microsoft Dynamics 365 Business Central
• Experience with Microsoft office – Outlook, Word, Excel, and PowerPoint
• Ability to work independently, while also functioning as part of a team
• Strong attention to detail and accuracy with the ability to meet strict deadlines
• Proactive contributor with the desire to learn quickly

What do we offer you?

A full-time position (37.25 hours a week) in a dynamic but also flat organization with an informal working atmosphere. A very varied job with many international contacts. You work within an innovative and solid company in which passion for the customer and technology is central, with room for individual development and good career opportunities. Good primary and secondary employment conditions with flexible working hours. A salary in line with the market, based on an employment contract of 37.25 hours.

Interested?

Send your resume plus motivation as soon as possible to VETUS B.V., attn. Mrs. D. Moesker, Fokkerstraat 571, 3125 BD Schiedam or call us at +31 884 884 700